Statement of Intent

 

The type of products I plan to make are magazine front covers, content pages and a website. With the following, I intend to represent young females in a positive light, showing their power in the music industry. Females are immensely underrepresented in the industry and often get publicised through sexual and objectifying connotations and the aim of my magazine is to battle that. As well as this, I aim to update an audience on news and upcoming things in the music industry, but in a way that is not falsely representing someone for the benefit of my magazine. Therefore, the primary target audience for my magazine will be young females, aged between 16 and 30, as they will feel a sense of identity when reading. However, the secondary target audience will be both younger and older men and women as my magazine caters for a variety of social groups. The main genre of my magazine is pop, but also includes aspects of other genres such as rock, indie, contemporary and more. This means that many people will enjoy reading my magazine and can engage with it. My magazine keeps up with the latest trends and new, upcoming artists, again attracting a younger audience who can identify with these people. The colour scheme of my print products interlinks well with what issue it is. One of the colour schemes includes bright pink, blue and white. This will typically attract a younger demographic. However, the colour scheme for the other is more neutral and darker colours including beige and white, which will attract an older and more sophisticated audience. The colour scheme for my website is bright colours including red and blue. This again will attract my primary target audience of younger people. I will use media language to maintain and attract my audience. The costumes that my models are wearing are relatively casual as an audience may be able to feel identification with them for representing ‘normality’ instead of romanticising life within fame to be glamourous and perfect.